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Everything Dental Blog – September, 2011


During my career, I have written about the importance of organized dentistry on many occasions. I have promoted events, worked on membership drives, sold exhibitor space, provided continuing education, and have fundraised for various dental associations and societies.

Today however, I am recognizing a national organization that works specifically with office managers. I have been a fan of this organization for many years and have decided to feature them because they are about to hold their 7th annual conference to a sold out crowd!

I have been watching this organization grow year after year and this article is in tribute to the founder – Heather Colicchio and her executive team. The AADOM has elevated the skills and aspirations of thousands of dental professionals. I expect great things from this organization as they continue to grow and increase their notoriety. I believe the AADOM will expand its reach and relevance through collaboration with other organizations for maximum impact and exposure in the future.

The American Association of Dental Office Managers (AADOM) is an organization of professional dental office managers, practice coordinators, business managers, practice administrators, treatment coordinators and dentists. The AADOM is the largest association of its kind and their mission is simple. To provide its members with resources, education and networking opportunities to help them achieve the highest level of their personal and professional development.

The 7th annual AADOM conference will take place this month in Nashville Tennessee. The conference agenda is action packed and the attendees will return to their offices with new skills and a renewed dedication for their professional development. If you think about it, the business of dentistry has changed in the office area as well as in the clinical area for many dental facilities. Most offices have expanded duties both in the front and back office!

The modern dental office sees more patients, does more procedures, processes more insurance, runs several software programs, offers third party financing, and confirms appointments with e-mail, snail mail and by phone. In addition to these activities, many office managers are using social media, managing the practices web site and are analyzing production reports for trends and opportunities!

Here is the list of the speakers and topics that will be presented at the AADOM conference.

  • Kathy Metaxas – Better case acceptance/communication by generation.
  • Debbie Castagna and Virginia Moore – The practice administrator – “In – house consultant”.
  • Lori Streeter, Heather Colicchio and Teresa Duncan – Introduction to Office Management – The course your new managers need!
  • Lois Banta – Track and reduce your account receivables. Learn various collection techniques.
  • Rita Zamora – Why social media matters and the best social media strategies to grow your relations and relevance.
  • Ginny Hegarty – Human resource management and several topics including recruitment, accountability and office culture.
  • Rachel Wall – The five most common obstacles to building a Hygiene Department and how to overcome them.
  • Ginny Hegarty, Fran Pangakis and Shari Tastad will hold the ultimate Q & A session on human resources and practice development.

I am sure that the 7th annual Dental Office Managers Conference will be a huge success! Congratulations to all the members and officers of the AADOM!

The race towards 3D Imaging and Cad Cam is on.

3D Imaging and CadCam are changing the dental landscape forever! This movement is affecting how dentistry is done today and how our industry will be perceived by the general public in the future. There are many forces at work beyond the obvious technological and clinical advancements with this movement.

The dental profession needs to embrace science and technology to ensure its significance in healthcare going forward. There is much at stake, for the lines of what is – clearly dental are in jeopardy. There are reports that a few larger medical groups are now applying sealants to children. Heart specialists and family physicians are beginning to use saliva tests to check for Periodontal disease due to the link to Cardio Vascular disease. Entrepreneurs are doing whitening in shopping malls and over two thirds of the teeth whitening products are sold on QVC™ and in national drug store chains. Smoking cessation, snoring and sleep apnea solutions are in the gray zone of dental/medical responsibility and further collaboration is required.

The internet has made it easy for dental consumers to become advocates of their own healthcare. Many progressive patients are educating themselves on standard of care issues, advancements in dental technology and their healthcare providers. The fact that dental treatment recommendations are loosely guided and standard of care models are self prescribed and self imposed, is a real exposure issue and concern of mine.

We must manage our reputations, improve our diagnostics, expand our treatment options and modernize the way we deliver care. The industry needs to become more relevant to society. Same day dentistry is clearly aligned with the busy lifestyle of most Americans and the need for speed! Consumers will seek out facilities that incorporate technology, operate efficiently and harness prevention as the best defense against disease.

The healthy mouth/healthy body mantra must be at the center of all dental marketing efforts. Dental associations and local societies must educate the masses on why the mouth is the gateway to the body. The prophy can no longer be called a cleaning. We must establish value in what we do and why we do it.

Dental clinics must establish themselves as uniquely qualified to administer the services they provide. The current dental model will not adequately serve the masses in the future. There are many social, geographical, and insurance hurdles to deal with in addition to the technology challenges. It is quite difficult for the private dental facility to keep up with it all. Technology is expensive and a burden to the independent dentist although it will generate new opportunities and revenue.

The data is clear. Regional and national dental groups are growing. Community health centers are growing and private dental care facilities are declining. Big city dental transition opportunities remain solid and rural dental transitions are weak. Many solid/successful dental practices are not selling in rural areas. This is a major dilemma for our industry because the people in these rural communities are under served.

Many of your peers are investing in 3D and Cad Cam this year. The ability to do dentistry without impression materials and temporization is exciting. The concept of taking an image and sending it to a milling station or laboratory to produce a restoration is incredible. Patients are learning about these advancements and are intrigued. Listen to the radio and you will hear hospitals competing for specific services and promoting their latest accreditation or technology acquisition. You will hear medical groups state their convenience and acceptance of prominent medical insurance. They are focused on marketing and recognize the biggest audience of all – the baby boomer! What are you doing in this fiercely competitive environment to secure your future?

What exactly is Cad Cam Dentistry anyway?

CAD/CAM Dentistry, (Computer-Aided Design and Computer-Aided Manufacturing in Dentistry), is an area of dentistry utilizing CAD/CAM technologies to produce different types of dental restorations, including crowns, veneers, inlays and onlays, fixed bridges, dental implant restorations and orthodontic appliances. The key to any new technology becoming main stream is its usefulness and ease of use.

The key to success for E4D dentists is auxiliary design and doctor confirmation!

E4D Dentist® is designed with the patient and dental professional in mind. TheE4D system is an easy-to-use chairside CAD/CAM system that is revolutionizing modern dentistry. Same-day crowns, inlays, onlays, and veneers can increase your productivity, provide a tremendous convenience for your patients, and give you complete control of the final restoration process. Intuitive and easy to use, the E4D empowers you to create beautiful restorations that provide the form, fit, and function you demand and your patients deserve.

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  1. Jack – nice post, good to see Office mangers finally getting some attention- very informative! – I’d like to get in touch, we have an online app that will suit manufacturers such as Henry Schein. Originally built to help nurses have input into redesign of hospital operating rooms, we’re looking to convert this for the Dental market. Please get in touch through our site http://www.aarkid.com , I’d appreciate the opportunity to to discuss.
    – apologies for leaving this as blog comment – but couldn’t find your email!

  2. Great article. We use E4D technology and could not do dentistry without it.

  3. An intriguing discussion is worth comment. There’s no doubt that that you need to publish more about this issue, it may not be a taboo subject but typically people don’t discuss these issues. To the next! Many thanks!!

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