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Everything Dental Blog August Edition – 2012

Let’s Get Started with a Great Tip

I recently attended a wonderful workshop given by Eva Grayzel (a stage 4 oral cancer survivor). I learned more about oral cancer from Eva in an hour than I have in twenty years of working in the dental industry. I will be giving you a wonderful cancer screening tip chart provided by Ms. Grayzel on my next office visit. Please feel free to contact her directly if you have any questions. Her web and phone number are on the cancer screening tip chart. Cancer screenings (with an assisted cancer screening device) is front and center today. It is not a fad or a trend, it is much more. It is a movement! In the last few months I have sold several units and it is on the acquisition list for about a dozen more clients this year.

Visit: www.sixstepscreening.org

According to the Oral cancer Foundation close to 40,000 Americans will be diagnosed with oral or pharyngeal cancer this year. It will cause over 8,000 deaths, killing roughly 1 person per hour, 24 hours per day. Of those 40,000 newly diagnosed individuals, only slightly more than half will be alive in 5 years. (Approximately 57%) This is a number which has not significantly improved in decades. The death rate for oral cancer is higher than that of cancers which we hear about routinely such as cervical cancer, Hodgkin’s lymphoma, laryngeal cancer, cancer of the testes, and endocrine system cancers such as thyroid, or skin cancer (malignant melanoma). If you expand the definition of oral cancers to include cancer of the larynx, for which the risk factors are the same, the numbers of diagnosed cases grow to approximately 54,000 individuals and 13,500 deaths per year in the US alone.

* It’s time for your office to evaluate the cancer screening device that you will integrate into your practice. Your patients will appreciate the technology and you will be raising the bar on your preventive protocol. You just may save a life as well!

Dentrix G5 is not your parents practice management program!

G5 includes a number of new features that will change the way we see, use and embrace Dentrix. Dentrix is now a limited, open platform. This is a major game changer as software developers are encouraged to write applications for Dentrix that will make America’s #1 practice management program even more versatile, more effective and even more powerful.

Running an efficient and profitable dental practice is now easier because of G5. The addition of Apps for Dentrix will make your life easier and will allow you to run your practice with better tools and oversight. You can now run programs that will access the Dentrix database. This will enhance the business/accounting and human resource activities presently done by your administrative team.


It’s still early on in the Dentrix application revolution but one product is already creating an industry buzz. It is called Dental Practice Pro. It is an insurance eligibility software program with an offline feature that manages all eligibility and insurance availability concerns freeing up your administration team to work on profitable aspects of the business and patient care.

Dental Practice Pro’s eligibility software application elevates “customer service” in any office by eliminating the awkward posture the receptionist must take organizing and obtaining insurance info for patients. The application provides the necessary Up to Date insurance details that the administration and doctor require to engage the patient in their clinical and financial needs. DPP allows for information to be at your finger tips before you need it and allows you to concentration your efforts on the patient. I say congratulations to a software product that improves the patient experience and puts insurance benefits in their place. Let me know if you would like a demonstration.

About a year ago I promoted the book “The Thank You Economy” by Gary Vaynerchuk because it struck a nerve with me. The book helped me adjust my own business strategy, philosophy and behavior to work in our current economy. I have recommended this book to my clients because it examines the complexity of customer service in the here and now.

Relationship management has always been critical to a thriving practice that derives new patient referrals from its existing patients. Today, consumers can acquire up to date information about you and your reputation so, whether you are a fee for service or insurance dependent practice, customer service matters! In the future, more people will utilize these apps and mobile communication and internet surfing will be even more common. I can press a button on my iPHONE and ask Siri to find me a good dentist. In seconds, I will have several dentists populated on my smart phone from the area in which I made the request. The dentists will be listed in order of proximity and they will be graded according to posted reviews on various websites.
The world of business, particularly retail and the service industries (dentistry/healthcare is a service industry) require a higher level of customer service today. The rise of the Internet and mobile technology, have empowered the common consumer and has created a fundamental shift in how businesses are expected to behave. In this economy and in a world where public opinion is a Google search away, we have to improve our customer service and pay attention to our reputation (online, and in our communities).

We must be efficient, friendly and easy to do business with!

Years ago, if you had an unhappy patient they could influence their friends and family at best. The average business could handle an assault like that rather easily. Today however, a disgruntled employee or pissed off customer can reach thousands, even hundreds of thousands of people with a post on Facebook or another popular social media site. These negative assaults can stay on the web forever and can be very damaging to your reputation and business. This new reality demands us to perform better and focus on patient care and satisfaction!

Enjoy The Rest Of The Summer!

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